Answer the same items as the participants in my two published studies of millionaires — one comparing self-made and inherited millionaires with the general population, one comparing millionaires’ actual and stereotyped personality profiles — and see how your profile compares.
Leckelt et al. (2022) and Leckelt et al. (2019) — full citations come with your result.
About five minutes: 29 short statements.
Nothing you answer leaves your browser — it’s arithmetic, run locally. No server, no tracking.
Six of the nine traits have published age- and gender-adjusted norms. Answer both and the comparison uses the norm for your age band and gender instead of the overall average — a fairer baseline, since millionaires in these studies skew older and male. Leave either blank and everything falls back to the overall average.
Each spoke is standardized in population standard-deviation units, so traits measured on different scales stay comparable. Outward always means "more toward the millionaire direction" — Neuroticism is flipped, since millionaires score lower on it. Hover or focus a point for the raw numbers.
Values reflect the demographic-adjusted baseline above where available.
Each of the nine traits below has a published millionaire mean and general-population mean from the two studies, plus a population standard deviation. Your score on each trait is converted to a z-score against the population, then expressed as a fraction of the way from the population mean toward the millionaire mean. Traits where millionaires and the general population differ more strongly (a larger effect size) count more toward the total — a trait with almost no real difference, like Agreeableness, barely moves the needle. The final number is a weighted average of that "fraction of the way there," rescaled so 50 = exactly average and 100 = exactly the millionaire mean profile.
| Trait | You | Population | Millionaires | Effect |
|---|
Age/gender adjustment. For Neuroticism, Extraversion, Openness, Agreeableness, Conscientiousness, and Risk tolerance, Table 2 of the 2022 paper gives an OLS model predicting each trait from sample (millionaire vs. general population), gender, three age bands, and their interactions. When you provide both age and gender, "Population" above is that model's predicted score for someone with your age band and gender (education held at its reference level, since it wasn't asked); "Millionaires" is the same prediction plus the model's millionaire coefficient, which the model treats as constant across age and gender. Narcissism and locus of control aren't adjustable this way — the source paper for those two traits doesn't publish age/gender-specific norms, so those three rows always use the plain overall average. Either way, the standard deviation used to standardize each trait is the same one for everyone; a fully age/gender-specific standard deviation isn't published.
Sources. Big Five and risk tolerance: population and millionaire means pooled (weighted by subgroup size) from Table 1 and Table 3 of Leckelt, König, Richter, Back & Schröder (2022), The personality traits of self-made and inherited millionaires, Humanities and Social Sciences Communications, 9, 94 — doi.org/10.1057/s41599-022-01099-3 (N = 1,125 millionaires, N = 23,721 general population; risk-tolerance standard deviation approximated from the paper's reported effect size). Narcissism and locus of control: raw means and standard deviations from Table 1 of Leckelt, Richter, Schröder, Küfner, Grabka & Back (2019), The rich are different: Unravelling the perceived and self-reported personality profiles of high-net-worth individuals, British Journal of Psychology, 110(4), 769–789 — doi.org/10.1111/bjop.12360 (N = 130 real high-net-worth individuals, N = 22,981 general population). Items: BFI-S (Gerlitz & Schupp, 2005), NARQ-S (Leckelt et al., 2018), and the SOEP locus-of-control scale (Specht, Egloff & Schmukle, 2013).
What this isn't. This is a for-fun reflection tool, not a diagnostic or a wealth predictor. The underlying group differences are modest on average (Cohen's d mostly 0.2–0.6) and describe how two specific German samples compared on the survey day — not what makes any individual rich, and not a claim that personality causes wealth rather than the other way around.